Model standing on stairs.

Our Story

The Mint Velvet story began in 2009 with three women who, inspired by a desire for something new, set about creating a collection which was contemporary, stylish and had a luxe everyday feel to it, without the matching price tag.

So, they set about creating a new collection. As modern women, they wanted clothes which enabled them to look effortlessly stylish, even on the busiest of days, and so the relaxed glamour concept was born – beautiful clothes, in gorgeous prints and fabrics that can simply be slipped on for easy, effortless style.

We believe that fashion should be fun, that luxury should be affordable, and that looking gorgeous needn't be difficult. So, we take trends and relax them, creating seasonal collections for easy everyday style.

“Perfect for the modern woman who wants a nod to fashion in a carefree way.”

Our relaxed glamour handwriting is at the very essence of our design process; using luxe tactile fabrics, coordinating sophisticated colour tones, and finishing off with thoughtful touches that give our garments that extra special quality. Our contemporary collections are all wrapped up with an understated sexiness, perfect for the modern woman who wants a nod to fashion in a carefree way.

“We believe shopping should be easy and enjoyable, so we put our hearts and souls into MV to ensure that we continue to be a brand that you love as much as we do.”

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