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Mint Velvet Our Story

About Us

In our 9 short years, we've achieved a lot - from opening stores internationally, to launching our very own podcast. Here's our journey so far...

June 2009 THE IDEA IS BORN

It was at Liz's kitchen table that the relaxed glamour concept was conceived over cups of fresh mint tea.

Polaroid of Mint Velvet founders Pair of vintage keys

Sept 2009 FIRST STORES OPEN

Our first stores in Windsor and Chichester opened, just months after the idea for Mint Velvet began.

Coffee ring

Oct 2009 WEBSITE LAUNCHES

We sold our first item online and haven't looked back since.

Mint Velvet Espadrilles

2011 FOOTWEAR COLLECTION LAUNCHES

A modest collection of Italian leather shoes and boots join our collection.

Ever wondered how we got our name? It was whilst our founders sipped fresh mint tea...

Sept 2012 FIRST CATALOGUE

Our seasonal catalogues are posted direct to your door.

Nov 2014 FIRST OUTLET OPENS

We open Gunwharf Quays in Portsmouth.

Nov 2014 HYGGE COLLECTION LAUNCHES

We embrace the Danish art of being in the moment with our hyggly essentials.

Mint Velvet Hygge hot water bottle Photo Strip of Mint Velvet employees

2015 MV LAUNCHES IN DUBAI

The first of our three stores in the UAE opens.

2015 MV GIVING LAUNCHES

Supporting a handful of our favourite charities. We raise money and awareness for the causes that matter to us.

Learn more

2016 30th BOUTIQUE OPENS

We head to Bluewater for the opening of our 30th store.

2016 LIZ GETS OBE

Our Founder and CEO is honoured at the Palace for her contribution to business.

OBE Medal

2017 WEAREWOMEN podcast launches

Celebrating the highs and lows of modern life, we talk to inspirational and interesting guests.

Listen Now
Our relaxed glamour ethos is at the heart of everything we do.

2017 MV APP LAUNCHES

Shop on the go with relaxed glamour in your pocket.

Get The App
Mint Velvet App on iPhone