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Retail Opportunities

PR & Marketing Assistant

We are looking for a new PR and Marketing Assistant to join our dynamic, forward thinking Marketing team. The successful candidate needs to have at least 6 months PR experience, preferably in a fashion environment, a strong interest in fashion, and affinity with the MV brand ethos. The successful candidate will need to have strong written skills, particularly in a fashion context, a good eye for style and an established contacts in the fashion media. Please note. This role is based primarily in our Head Office, High Wycombe.

Job Description

Job responsibilities include:

The primary purpose of the role is to manage all day-to-day press office duties; forging relationships with key contacts, managing sample requests and driving the coverage of the Mint Velvet brand and product.

Press Office:

  • Efficiently manage the day-to-day running of the press office
  • Manage the press cuttings book
  • Upload PR Shots
  • Sell in key pieces and suggest items for features
  • Distribute the press book
  • Assist in the set up and execution of seasonal press days
  • Manage the celebrity and key influencer gifting program

Relationships and Communications:

  • Build relationships with key press contacts
  • Make decisions on all day-to-day interactions with press; including sample selections and frequency of contact
  • Communicate weekly with target press via email and ring around to sell in product
  • Hold regular in season meetings with key press to sell in items
  • Suggest complimentary brands to work with on marketing activity

Sample Management:

  • Send out and call back samples sent to press in the most efficient and cost effective way
  • Work alongside Buying to ensure samples arrive in time, and have the correct volume of items needed
  • Measure and record the demand for samples throughout the season to build up an in-depth knowledge of what the press require

Creative Content and Social Media:

  • Manage the assets for the seasonal press book design as directed by Marketing Manager
  • Contribute to the Weekly Marketing Newsletter
  • Plan and execute selected blog entries
  • Put content live ensuring all content is signed off by the PR and Marketing Manager ahead of posting
  • Liaise with the Social Marketing Assistant to jointly plan social and PR activity
  • Assist on photo-shoots
  • Provide PR content for Social
  • Manage press relations on Social
  • Contribute to the Press Day Social strategy
  • Provide holiday cover for Social Marketing Assistant

Reporting:

  • Provide regular reporting on PR and Marketing activity and record the lessons learnt
  • Demonstrate outstanding knowledge of what our competitive set are doing on the high street and online; complete frequent analysis of competitor PR and Marketing activity Manage publication reporting

Marketing:

  • Manage Head Office charity days and events
  • Assist at events as directed by Marketing Manager
  • Organise collateral for ad hoc activity in stores / local areas
  • Manage and maintain the administration for the Marketing department
  • Manage print ordering as directed by Marketing Manger

Customer and Market Awareness:

  • Maintain a customer focus in all activities and decisions
  • Understand the Mint Velvet customer and brand handwriting
  • Keep abreast of sales performance
  • Visit Mint Velvet Stores, concessions and on line - highlighting any ideas, opportunities or concerns
  • Know what our competitive set are doing on the high street and on line within PR and marketing

Company Benefits

  • Competitive salary
  • 25 days holiday plus bank holidays
  • Company pension
  • Clothing Allowance
  • Generous staff discount
  • Bonus

Apply

To apply for this position please email your CV and covering letter, explaining why you are passionate about joining Mint Velvet, to careers@mintvelvet.co.uk with “PR & Marketing Assistant” in the subject line.