- Who we are
- What is a privacy notice?
- What personal data do we collect and when?
- How do we use your personal data?
- Why are we allowed to handle and store your personal data?
- How do we protect your personal data?
- How long do we keep your personal data for?
- Who else sees your personal data?
- Where is your data stored?
- What rights do you have over the data we store and how can you ask us to stop storing it?
- Do we process children’s data?
- What can you do if you are unhappy with how we handle your data?
1. Who we are
We are Sabre Retail Fashion Limited (“us/we”) and we control the Mint Velvet website and all of our stores (except for certain international franchised stores).
We are an English company with registered company number: 7920155 and our registered office is at St John’s Place, Easton Street, High Wycombe, Bucks, HP11 1NL. We are the data controller responsible for your personal information and we are registered at the UK Information Commissioner’s Office with registration number Z3291584.
2. What is a privacy notice?
This notice contains our obligations and promises to you about the different types of personal data we might collect about you when you shop, make contact, or browse with us. It explains how we’ll store, handle and protect that data.
3. What personal data do we collect and when?
We collect the following information about you:
- Name and Surname
- Email address
- Contact phone number(s) for delivery purposes
- Purchase information
- An encrypted record of your login password (for your security only)
- Interactions with us e.g. contacting our Customer Care Team or visits to our website/app
- Information you provide in your reviews of us, our products or survey responses
- Payment details via our third party payment gateway provider only
- Delivery address(s)
- Billing address
- Details of your shopping preferences such as preferred store or product categories
- IP address
- Information from cookies, including information on the devices you may use to make a purchase – please see our separate Cookies Policy
We collect the information in the following circumstances:
- When you register to or use our website, including when you use our guest checkout
- When you register to or use our in-store WIFI (in any of our stores)
- When you register to or use our app
- When you allow social media sites to provide your data to us
- When you contact us by telephone, email or post
- When you enter any event, prize draws or competitions
- When completing any of our surveys or leaving us a review
- When completing any forms for transactional, employment or other purposes
- When you buy products or gift cards/vouchers
- When you’ve given a third party permission to share with us the information they hold about you
4. How do we use your personal data?
We use your personal data in the following ways:
- To enable us to personalise your shopping experience on our site and to profile our typical customer. As part of the profiling we share your data with carefully selected cooperative database companies who help us to understand your purchasing behaviour and preferences which they then also use to provide us with more targeted prospect data.
To do this, we currently use Experian Ltd for the purpose of managing a service called Club Canvasse of which we are a member. Your personal data is not shared with any other members of the cooperative, only aggregated data on the number and value of purchases. To understand more please click through to Experian’s website here
- To allow us to handle your orders, deliver products and process your payments and refunds (including to ensure secure payment and prevent fraud).
- To respond to your queries, refund requests and complaints.
- To keep a record of when and why you contact us and to keep your contact details up-to-date.
- For statistical, analytical or survey purposes on an anonymised basis – so we can improve our websites and the services we offer you.
- To enable third parties to carry out technical, logistical or other business functions on our behalf such as advertising on social media sites you might use and visit. Our ability to do this will depend on the privacy settings you have on your social media accounts.
- Where you are an existing customer (or you have otherwise given us your data) and have not opted out, or where you have consented, we use your data to send you information about our business and products we think you might like and to notify you of products or special offers that may be of interest to you.
- USA customers only – in addition where you are an existing customer (or you have otherwise given us your data) and have consented to third party marketing, when we share your data with carefully selected cooperative database companies (as outlined above) other third party companies who use such databases in the USA may send you details of products and services that may be of interest to you. You can opt out at any time using the methods set out below.
- To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
- To process your application when you enter a competition, promotion or prize draw. (If there are other purposes specific to that competition promotion or prize draw, these will be explained in the applicable Competition Terms & Conditions).
- To display the most interesting content to you on our website or app, we’ll use data we hold about your favourite products and so on. We do so on the basis of your consent to receive app notifications and/or for our website to place cookies or similar technology on your device.
In order to help us manage our customer relationships, we use third party platforms. These platforms assist us to do lots of things, including: conduct email marketing campaigns, advertise online, undertake customer analytics, fulfil orders, make deliveries, returns and refunds etc. We therefore pass on your personal data to these third parties, on the condition that they agree to handle your information in line with this notice.
5. Why are we allowed to handle and store your personal data?
The law on data protection sets out a number of different reasons for which a company can collect and use your personal data. The following sets out more detailed explanations of the basis we rely on to collect and process your personal data:
- i) Consent
- If you visit our site and are not an existing customer, or fill in any in-store materials, we will ask for your consent to process your data, so that we can send you our special offers and news.
- ii) Contractual obligations
- Our primary use of this basis is when you purchase our products. In this situation it is necessary for us to process your personal data in order to fulfil your order and send your goods to you.
- iii) Legal compliance
- In some circumstances, we may be legally required to collect and process your data e.g. to pass it on to the police if criminal activity is suspected.
- iv) Legitimate Interest
- It may be necessary to use your data in a way which might reasonably be expected as part of running our business. For example, to action any changes to your account that you request or to personalise the services we provide - with the aim of improving your customer experience.
We also combine the shopping history of many customers to identify our typical customer and allow a third party company to then provide us with more targeted prospect data for marketing purposes to grow our brand.
We will also use your address details to send you direct marketing information from us by post, telling you about products and offers that we think might be of interest to you. You are free to opt out of hearing from us by post at any time.
We will only use your data in these instances, where doing so does not materially impact your rights, freedom or interests.
6. How do we protect your personal data?
It is our duty to protect all personal data gathered and in order to do this our teams follow our internal data management policies and handle the data with the greatest level of care and expertise available to us. They do this by using various security technologies and internal procedures to ensure that it is kept safe and secure.
7. How long do we keep your personal data for?
We only keep your personal data for as long as is necessary for the purpose for which it was collected (subject to any legal requirements). Once it is no longer necessary, we will either delete the data, or anonymise it. The use of anonymised data helps us to optimise our customer service.
8. Who else sees your personal data?
Sometimes we will share your personal data with trusted third parties. We will do this in the following circumstances:
- To process your order e.g. with our distribution centre, delivery companies, or with third party web platform and payment service providers
- To detect any fraudulent activity, or assist law enforcement authorities
- To help us offer you a more personalised shopping experience by sending you offers and updates
- To profile our typical customer and assist our receipt of more targeted potential customer data
- To understand the behaviour of our customers online
When we share information with third parties, we will ensure that:
- We only provide the data they need to perform their specific function
- They only use the data provided as intended
- They have the requisite measures in place to protect your data and delete it once the function has been performed, or delete it when we cease working with them
9. Where is your data stored?
Some of our partners and third parties who may receive your personal data are based outside of the European Economic Area. In such cases, we ensure that our partners are contractually-bound to protect your data to the same degree that is required in the European Union.
10. What rights do you have over the data we store and how can you ask us to stop storing it?
- You have the right to correct any information we store which might be incorrect, incomplete, or out of date. You can do this yourself by logging into your account, or by contacting our Customer Care Team who will do this for you. You can contact them by calling 0345 456 2200 (International +44(0)1494 956700, US 1-866.615.1818) or email: email@example.com
- If we are processing your personal data on the basis of our legitimate interest, you have the right us to ask us to stop. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
- You have the right at any time to stop us sending you marketing material. You can do this in the following ways:
- Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails.
- Contact our Customer Care Team on 0345 456 2200 (International +44(0)1494 956700, US 1-866.615.1818) or email: firstname.lastname@example.org.
- You can unsubscribe from receiving push notifications by disabling the relevant options in your phone ‘settings’
- Write to FAO: The Legal Department, Mint Velvet, St John’s Place, Easton Street, High Wycombe, Bucks, HP11 1NL.
Please note that you may continue to receive communications for a short period after changing your preferences whilst our systems are fully updated.
Please note that if you follow a link which clicks through to a third party site, this notice will not apply and you will need to review that third party’s privacy terms and conditions.
- You have the right to ask us what data we hold which concerns you. Such requests are usually free, but we will ask you to submit your query in writing and include the following:
- Full name (we will ask you to verify your identity)
- Full address
- Email address
- Phone number
- Specific details of your request
We will process your request and will either respond within 30 days, or contact you to gather more information before we fulfil your request. In the event that we might refuse to fulfil your request (for example if it is unreasonable), we will give a full explanation as to why.
Please submit your requests through the following channels:FAO: The Legal Department
St John’s Place
Bucks, HP11 1NL
Or send an email to: email@example.com
11. Do we process children’s data?
In order to shop with us online, you must be over 16 years old and we do not knowingly collect personal data from children under 16. However, we encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this notice by instructing children never to provide personal data to us.
12. What can you do if you are unhappy with how we handle your data?
You should contact our Legal Department as outlined in Section 10. However, if you still feel that your data is not being handled appropriately, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113, or online at www.ico.org.uk/make-a-complaint (this links through to a third party website over which we have no control).
If you are outside of the UK, please contact the relevant data protection regulator in your country of residence.
We may update this notice and our policies from time to time, so please check back here for the latest version.