
Retail Opportunities
Social Marketing Assistant
We are looking for a new Social Marketing Assistant to join our dynamic, forward thinking Marketing team. The successful candidate needs to have at least 6 months Social Media experience, preferably in a retail environment, a strong interest in fashion, and affinity with the MV brand ethos. The successful candidate will need to have strong written skills, particularly in a fashion context, a good eye for style and a creative attitude to content. Please note. This role is based primarily in our Head Office, High Wycombe.
Job Description
Job responsibilities include:
The primary purpose of the role is to manage all day-to-day social media duties; forging relationships with key contacts, driving Mint Velvet customer interaction and coverage.
Social Media Management:
- Actively manage the day-to-day running of Facebook, Instagram, Polyvore, Twitter, Google+ and Pinterest
- Review and analyse the content across social platforms by testing and evaluating the number of posts, time of day and content to drive likes
- Make decisions on all day-to-day interactions with users on social platforms, and use initiative in following other brands for ideas and innovations
- Tailor content for the different outputs that reflects the different types of social media user
- Use in depth knowledge of different social platforms, and the Mint Velvet customer, to put together content relevant to each of the different social platforms
- Respond to customer queries / complaints in a timely manner
- Put together a program to increase follower acquisition across the key platforms
Planning:
- Work with the PR and Marketing Manager to plan content on a seasonal basis for all social content
- Liaise with the PR and Marketing Assistant to jointly plan social and PR activity
- Liaise with the Online Product Manager and Buying and Design teams on product posts
- Plan the social content for the following week
Creative Content:
- Contribute to the Weekly Marketing Newsletter
- Manage the seasonal events calendar
- Plan and execute selected MAGAZINE features
- Put content live ensuring all content is signed off by the PR and Marketing Manager ahead of posting
- Assist on photo-shoots
- Propose ad-hoc photography for social media needs
- Manage coverage of any relevant events
Business Development:
- Seek out complimentary brands to work with on marketing activity
- Work with brands to develop content for the blog and social networks
Reporting:
- Review competitors and innovators on a weekly basis
- Review social share on a regular basis
- Devise ideas for driving social engagement
- Provide regular reports on Social Media and Marketing activity and record lessons learnt
PR:
- Manage the celebrity and key influencer program
- Develop and build relationships with influential bloggers and social users
- Provide holiday cover for PR and Marketing Assistant
Marketing:
- Manage Head Office charity days and events
- Assist on events as directed by Marketing Manager
- Organise collateral for ad hoc activity in stores
- Manage and maintain the administration for the Marketing department
Company Benefits
- Competitive salary
- 25 days holiday plus bank holidays
- Company pension
- Clothing Allowance
- Generous staff discount
- Bonus
Apply
To apply for this position please email your CV and covering letter, explaining why you are passionate about joining Mint Velvet, to careers@mintvelvet.co.uk with “Social Marketing Assistant” in the subject line.