Retail Opportunities

Social Marketing Assistant

We are looking for a new Social Marketing Assistant to join our dynamic, forward thinking Marketing team. The successful candidate needs to have at least 6 months Social Media experience, preferably in a retail environment, a strong interest in fashion, and affinity with the MV brand ethos. The successful candidate will need to have strong written skills, particularly in a fashion context, a good eye for style and a creative attitude to content. Please note. This role is based primarily in our Head Office, High Wycombe.

Job Description

Job responsibilities include:

The primary purpose of the role is to manage all day-to-day social media duties; forging relationships with key contacts, driving Mint Velvet customer interaction and coverage.

Social Media Management:

• Actively manage the day-to-day running of Facebook, Instagram, Polyvore, Twitter, Google+ and Pinterest
• Review and analyse the content across social platforms by testing and evaluating the number of posts, time of day and content to drive likes
• Make decisions on all day-to-day interactions with users on social platforms, and use initiative in following other brands for ideas and innovations
• Tailor content for the different outputs that reflects the different types of social media user
• Use in depth knowledge of different social platforms, and the Mint Velvet customer, to put together content relevant to each of the different social platforms
• Respond to customer queries / complaints in a timely manner
• Put together a program to increase follower acquisition across the key platforms

Planning:

• Work with the PR and Marketing Manager to plan content on a seasonal basis for all social content
• Liaise with the PR and Marketing Assistant to jointly plan social and PR activity
• Liaise with the Online Product Manager and Buying and Design teams on product posts
• Plan the social content for the following week

Creative Content:

• Contribute to the Weekly Marketing Newsletter
• Manage the seasonal events calendar
• Plan and execute selected MAGAZINE features
• Put content live ensuring all content is signed off by the PR and Marketing Manager ahead of posting
• Assist on photo-shoots
• Propose ad-hoc photography for social media needs
• Manage coverage of any relevant events

Business Development:

• Seek out complimentary brands to work with on marketing activity
• Work with brands to develop content for the blog and social networks

Reporting:

• Review competitors and innovators on a weekly basis
• Review social share on a regular basis
• Devise ideas for driving social engagement
• Provide regular reports on Social Media and Marketing activity and record lessons learnt

PR:

• Manage the celebrity and key influencer program
• Develop and build relationships with influential bloggers and social users
• Provide holiday cover for PR and Marketing Assistant

Marketing:

• Manage Head Office charity days and events
• Assist on events as directed by Marketing Manager
• Organise collateral for ad hoc activity in stores
• Manage and maintain the administration for the Marketing department

Company Benefits

• Competitive salary
• 25 days holiday plus bank holidays
• Company pension
• Clothing Allowance
• Generous staff discount
• Bonus

Apply

To apply for this position please email your CV and covering letter, explaining why you are passionate about joining Mint Velvet, to careers@mintvelvet.co.uk with “Social Marketing Assistant” in the subject line.