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THIRD PARTY
PROCESSORS

To stop receiving postal mailings from Mint Velvet email dataprotection@mintvelvet.co.uk with your name, address and postcode

Data processor Function Processing activities
Mention-Me Ltd Website:
www.mention-me.com
Data Protection Officer:
gdpr@mention-me.com
Operation of refer-a-friend programme Processing of customer email addresses and certain order data for the purposes of:
- Enrolling customers onto our refer-a-friend programme;
- Monitoring the programme and safeguarding against gaming or fraudulent use of the programme;
- Communicating with customers in connection with operation of the programme and delivery of rewards; Reporting to Mint Velvet on the performance of the programme
Sub2 Technologies Limited (“Sub2”) Maximise website user engagement Sharing with Sub2 (or Sub2 accesses directly from your website use) information about you and how you use our website, including any information that you provide to us. This information is then used for the purposes of providing you with marketing which is more relevant to you and your interests
Mailchimp Email communication Sending emails on our behalf in relation to your orders, general news and information about Mint Velvet or marketing in accordance with your preferences.
Experian Data Profiling Enables us to personalise your shopping experience on our site and to profile our typical customer. As part of the profiling we share your data with carefully selected cooperative database companies who help us to understand your purchasing behaviour and preferences which they then also use to provide us with more targeted prospect data
Abacus/Epsilon Data Profiling Enables us to personalise your shopping experience on our site and to profile our typical customer. As part of the profiling we share your data with carefully selected cooperative database companies who help us to understand your purchasing behaviour and preferences which they then also use to provide us with more targeted prospect data
Google Analytics Web analytics Service offered by Google that tracks and reports website traffic, on an anonymised basis, which allows us to analyse the performance of our marketing channels.