The hardwearing nature of denim made jeans popular with the workers in rural Western America back in the late 19th century, both on the farms and the ranches. They soon became synonymous with the cowboy culture and everything that went alongside it. Before long Hollywood costume design reflected the trend on screen, with denim clad villains and bad boys like James Dean and Marlon Brando dominating the screens. What started as the labourer’s uniform was suddenly a Hollywood staple – synonymous with everything cool, rebellious and avant guarde. Comfortable, easy to wear and unbeaten in their versatility, denim soon found its way across the world.
Ultimately, denim is different from the other materials out there – the dye used sits on the outside of the material, rather than sinking in. As a result, they fade and change over time, and the way this happens is unique to each and every one of us. The structure of the material means that they transform to fit your body and, if properly looked after, they will serve you well for decades (possible link to video content).
Today, jeans can be worn in whatever way you choose to wear them: they have developed over time to fit each and every lifestyle. Super skinnies in the blackest of blacks make for the perfect evening ensemble, and boyfriend jeans in faded indigo a stylish weekend option.
Whatever you’re looking for, find your perfect pair to love now and wear forever.
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