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Mint Velvet founders

Working at

We started Mint Velvet in 2009 with a desire to offer fashion without the fads and style without the stress. We believe getting dressed should be enjoyable, and we make clothes that are flattering, easy to wear and good quality. We put our hearts and souls into Mint Velvet, and we’re looking for bright, talented and passionate individuals to join our team and take MV to the next level.

Liz, Lisa & Jane

MV Founders

Click here to see our journey so far
Click here to see our journey so far

Where are we now

We have an omni approach to retail, meaning we believe our stores and digital presence should work together to deliver the best experience for our customers, and all of our teams have this at the heart of their roles.

We currently operate from 43 boutique stores, concessions within selected John Lewis, House of Fraser and Fenwick stores, as well as a handful of independent premium department and international locations. We like to think of our boutique stores as little havens on the high street.

Our website continues to be our biggest source of growth and we are always striving to provide our customers with the best service, styling tips, advice and experience when they shop with us.

Mint Velvet shopping channels. Store, web and app.

What we believe

Belief One


Fashion should feel good

Belief Two


Luxury can be affordable

Belief Three


Looking good needn't be difficult

Belief Four


The experience goes beyond the garment

Belief Five


It's the little things that make life lovely

Mint Velvet founders

Making sense of fashion

We take the trends and relax them, making fashion for everyone. For us, clothes only look good if you feel good. We keep our website up to date with the latest things we love, including features on the newest trends and our store teams are always on hand to offer practical styling advice.

Mint Velvet culture shot

Working at MV

We do business differently – from the inside out. We are:

  • • Collaborative
  • • Flexible
  • • Approachable
  • • Trusting
  • • Rewarding
  • • Less corporate
  • • With soul
  • • Effortless style
  • • Inspiring
  • • Energetic
  • • Fast moving
Mint Velvet app

More from MV

There’s plenty of extra news, trend updates and behind the scenes on our social pages.

We also publish a monthly podcast featuring some of our favourite celebs, as well as interesting and inspirational people.

Listen Here

And, our MV Giving initiative sees us supporting handpicked charities through awareness and donations.


Working at MV

We pride ourselves on creating a rewarding environment to work in, both in store and our head office.

Find out more about head office here Find out more about stores here Apply for head office roles Apply for store roles Applicant's Privacy Notice

Get in touch

You can contact us on: careers@mintvelvet.co.uk

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Mint Velvet design and store