Co-founders (and good friends) Liz, Lisa and Jane came up with the idea for Mint Velvet in 2009, over cups of fresh mint tea at Liz’s kitchen table. After years of not finding what they wanted to wear on the high street, they had outgrown fast fashion and wanted luxurious, effortless pieces they could just slip on, nodding to the trends in a relaxed way: the concept of Relaxed Glamour was born.
Founded in 2009 over cups of fresh mint tea
13 years on, we’re known for our easy shapes, beautiful prints and flattering fits, all with thoughtful finishing touches – after all, it’s the little things that make life lovely, so you should never underestimate the power of a great outfit on a bad day.
The home of Relaxed Glamour
Relaxed Glamour is our fail-safe style formula: it underpins everything we do and has been with us since the very beginning.
[rI'lækst 'glæme] noun
1. A glamorous sense of style
meets a relaxed attitude.
2. An effortless style formula.
Synonyms: high/low dressing,
We make sense of fashion
We interpret the latest trends, so you don’t have to – selecting the ones with most longevity, and relaxing them into universally flattering, versatile shapes you can wear again & again.
Our conscious approach
“We're rethinking how we do things to help reduce the impact we have on the planet. It's a long and complex journey, so we'll be sharing our updates with you as we progress.” Liz Houghton, CEO.
We care about our planet and everything that lives on it, which is why we’re taking steps to improve the way we do things across the business. Keep an eye on our Instagram to learn more about our efforts.